ENTERPRISE AND ENTREPRENEURIAL MANAGEMENT MODULE Assignment

ENTERPRISE AND ENTREPRENEURIAL MANAGEMENT MODULE - Assignment Example Entrepreneurs are very important as they contribute to the development of the society. One of their main contributions to the society is the generation of jobs apart form the various products and services that they offer. The marginal success rate of entrepreneurs raises various important questions – What do entrepreneurs have or do that makes them stand from rest of the crowd? Why only a very few succeed in being successful entrepreneurs? Do entrepreneurs have special personal characteristics or attributes that result in their success? This essay is aimed at answering these questions. The essay discusses the various attributes, behaviors and skills associated with the entrepreneur that is discussed in the literature. Various authors and researchers have tried to answer this question. This paper relies on their works to answer the questions raised above. Various authors and researchers have identified or argued about the characteristics of an entrepreneur. It is now a known fact that entrepreneurs have special characteristics that makes them successful in their ventures. Bygrave (2003) in his article states that it is the environment and personal attributes that shape the entrepreneurial traits in a person. Richard Branson in his acclaimed books repeatedly mentions that his success as an entrepreneur is due to his personal characters and attitude that he developed due to the challenging environment that his mother created in his early years (Branson, 2008). Richard Branson mentions various instances where he is mother created situations and made little Richard realize about the hard truths in life. Bygarve (2003) identifies 10 D’s or 10 personal attributes that can be found in entrepreneurs. Various authors have different takes on the entrepreneurial characters, but most of the characteristics collide with each other. Followi ng are the various entrepreneurial traits identified by various scholars in the literature: Dream: Dream is nothing